SFA - Swiss Fashion Association



Our Team

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Ambassador and board member

Nadine Strittmatter lives and works between Paris and Los Angeles. Born in Baden in 1984, Nadine left Switzerland when she was 16 and moved to London to pursue her studies and then started working as a model, which led to her international career that has spanned over the past 15 years. She has walked the runway for International luxury brands such as CHANEL, Christian Dior, Givenchy, Donna Karen, Alexander McQueen, Armani, Kenzo, Versace, Victoria’s Secret among many others. She worked as an in-house fit model and muse for both Christian Dior under John Galliano and at CHANEL under Karl Lagerfeld for several years while also walking all of their shows. Having studied history of art and creative writing at the Open University in London she harnessed her skills by working as a freelance writer for several German and French publications such as Die Zeit, Interview Germany, L’Officiel Germany, Das Magazin (Tagesanzeiger), Weltwoche, Sonntagsblick. 

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President of the association

Karin Lorez lives and works in Zurich. She is a legal advisor in the FinTech area, an enterpreneur and fashion designer. Karin has studied law at the University of Zurich (graduated in 2008) and finished her PhD in financial markets law in 2012. She founded her fashion brand WEER in 2014. Karin has presented her collection at fashion shows in Zurich at Mode Suisse, in Paris DACH Showroom as well as in Korea during Seoul fashionweek. Well-known names such as Caroline de Maigret and Paloma Faith have already worn her clothes. Her brand WEER has been published in international press such as Cosmopolitan China, CRUSH Fanzine, Numéro, Vogue Brasil, KALTBLUT, King Kong Magazine. Karin has a passion for future fashion, architecture and design. She is particularly interested in the combination of fashion and technology (FashionTech).



board member

A fashion coach, journalist and stylist, Philippe Pourhashemi was born in Tehran in 1976. He grew up in Paris before moving to Scotland to study Foreign Languages. In 2005, he graduated with a PhD in Cultural Studies, looking at young graduates starting their career abroad. He has worked as a creative coach for Wallonie-Bruxelles Design/Mode in Brussels and currently advises designers supported by MAD in Brussels and Forza Fashion House in Maastricht, as well as upcoming brands in France, Russia and Switzerland. Appointed Editor-at-Large for Fucking Young! in 2016, he also writes and styles features for Metal, Contributor, Behind The Blinds, A Shaded View on Fashion and Amarta. He has sat on several international jurys, from the Austrian Fashion Association in Vienna to the Atelier Chardon Savard in Paris and the IED Fashioners of the World in Barcelona. An avid traveller, he likes to explore exotic fashion weeks and unexpected destinations whenever he can.

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board member

Aurélie is from Paris and lives in Zürich since 2014. She has a passion for fashion and absolutely loves discovering new designers and connecting to people in the industry. When living in Paris she worked for the prestigious professional fair Maison&Objet and met creative people who just like Aurélie, were fond of decoration and fashion. When she moved to Zürich she decided to pursue her carrier in the fair sector and therefore joined the Fashion Trade fairs Whos’next and Première Classe Paris. During her career, she realized how difficult it is for new designers to promote their brand, find the right connections and matching retailers. Thus, she decided to found her consulting agency in 2018 while continuing her work with Whos’next and Première Classe Paris. Aurélie brings almost 20 years experience in the industry and a large network of retailers and fashion designers.