

The SFA Concept Pop Up Store at Kulture House Dubai focuses on a carefully curated selection of 10 finest emerging Swiss fashion designers during Dubai Design Week.
The objective of the project is to present emerging Swiss fashion designers to a design- savvy, local and international audience, grow the network of the participating designers, create new sales opportunities, and thus strengthen Switzerland’s presence during the Expo 2020 and Dubai Design Week 2021.
Participation fashion designers:
- Felix Doll
- Forbidden Denimeries
- Komana
- Lida Noba
- Mädi
- Mama Tierra
- Maya Seyferth
- Ninka Pop
- Sabine Portenier
- Weer
Thank you to S-GE and ProHelvetia Cairo for their generous support.
Photography: Konxheli Studio