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21.10.2021 - 21.10.2021

Fashion Brand Development

How to create a 360° brand development concept to communicate the right message and to stand out amongst your competitors?

In these two workshops, we will work on how to define and develop a singular brand vision, a strong brand DNA and specific core values to shape and express your brand identity

The workshops are an introduction to the development of a brand platform. This synthesis tool will help you to express and shape your brand identity. This allows you to structure your reflection, to guide the actions related to your brand and to ensure consistency

The workshops include following crucial points of brand development. 

Part 1: Thursday 21.10.21, 17:30-20:30

  • Brand story
  • Vision
  • Mission
  • USP
  • Brand Values
  • Brand DNA 

Part 1: Book your ticket here

Part 2: Wednesday 03.11.21, 17:30-20:30

  • Brand expression, Codes
  • Elements of Visual Communication
  • Brand Personality 
  • Positioning
  • Targeted Customer

Part 2: Book your ticket here

The workshops are held by Camille Patthey. Camille is Director at the Swiss Fashion Association. She is also the founder of ‘commercialising creativity’ a full-advisory service in fashion brand development and brand management for brands and fashion start-ups. Camille is particularly interested in new concepts and strategies for brand development. Especially now, she is convinced that an innovative, creative and global approach is needed to stand out in a changing fashion industry. 

To get a comprehensive insight into the topic, we recommend that you attend both workshops.

The workshops take place at the SFA headquarter at Flex Office, Fraumünsterstr. 16, 8001 Zürich

SFA members benefit from a special discount on workshops. The reduction code is sent separately.